Australia’s newest wellness brand, Bondi Vite has unveiled Wallabies Captain, Michael Hooper as the first in a line up of new brand ambassadors.
Founder and Managing Director, Damien Fitzpatrick said the announcement of Hooper’s official association with the brand was an exciting moment.
“As Wallabies Captain, Michael is one of Australia’s most iconic athletes. His character both on and off the field make him a perfect fit for the Bondi Vite brand,” Fitzpatrick said.
Fitzpatrick – a recently-retired professional rugby player – has established Bondi Vite on the foundations of supporting people to live more physically active lives; a lifestyle globally synonymous with the Bondi beach.
“When we launched Bondi Vite last year, I felt the best way to introduce our company philosophy was through a range of high-strength products that covered a broader spectrum of health benefits,” Fitzpatrick added.
Bondi Vite displays a commitment to premium Australian quality by uniquely producing a product range of only high-potency formulations. Their initial range includes ten premium, high-potency vitamin products, attributed to a broad scope of health benefits – including High-Strength Men’s and Women’s Energy Multivitamins, Fish Oil, Turmeric and Magnesium.
The addition of Hooper as a Global Brand Ambassador speaks to the strides Bondi Vite has made in the vitamin and supplement market over the last 12 months.
Hooper said he was excited to be aligning with a brand that shares his values around health, well-being and high-performance.
“Bondi Vite are striving to support people to get more physically active. That desire for success – built off products of the highest quality to support being active – is something that really resonated with me,” Hooper said.
“I’ve followed their journey with interest since launching last year. Their commitment to producing high strength vitamin products to support all levels of athletes gives me the confidence to know that Bondi Vite products can support my rugby career and my lifestyle.
“The philosophy and vision of Damien and his team made the decision to join the team at Bondi Vite a simple one – I’m excited to be a part of what’s in store.”
With the brand now well-established in the market, Hooper’s addition to the brand gives some insight into the direction Bondi Vite’s may take.
Launching Bondi Vite while still playing rugby professionally, Fitzpatrick has always had a passion for high-performance. Bondi Vite’s high-potency vitamin supplements are HATSA tested for banned substances and have been used by professional teams across the country including NSW Waratahs, Parramatta Eels and Port Adelaide Power.
Fitzpatrick’s experience in high-performance and passion for promoting people to get physically active have inspired the next iteration of Bondi Vite’s product range.
“From the outset, I wanted to formulate products fit for use by elite athletes but also support any level of physical endeavour. Our new product additions will begin to narrow this focus and target the benefits associated with performance and physical activity– we have some exciting things in the pipeline,” Fitzpatrick added.
The announcement of Hooper as a Global Brand Ambassador is a timely one, as Bondi Vite also embark on their first foreign market entry through an agreement with leading pharmacy chain in the Singapore and South East Asian region.