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Bondi Vite lands in Singapore with Watsons

One of Australia’s up-and-coming vitamin and wellness brands, Bondi Vite is now available for purchase in Singapore, courtesy of an exclusive partnership with Watsons – Asia’s leading health and beauty retailer.

Bondi Vite – known for its premium quality, high-potency vitamin range – will now be stocked at more than 80 Watsons stores Island-wide.

Built on the foundations of supporting active living and driving performance, the Australian owned and made company’s range including high strength Fish Oil, Milk Thistle, Calcium, Turmeric and Magnesium will all be available for purchase in-store at Watsons.

The exclusive agreement is the company’s first international distribution deal, as they look to have their scientifically formulated and medically supported vitamins more readily available in overseas markets.

Already being utilised by professional athletes and sporting teams throughout Australia – including Australian Rugby Captain Michael Hooper – consumers can be confident that Bondi Vite’s range will help them feel and perform at their best.

Founder and Managing Director, Damien Fitzpatrick, an ex-professional athlete himself said that this latest partnership was a significant breakthrough in the company’s push to expand internationally.

“We’ve been building towards expanding our markets for some time, and South East Asia has been at the forefront of our planning given the region’s desire for premium quality health products,” Fitzpatrick said.

“It’s fantastic to be partnering with an organisation like Watsons, who are the market-leading retailer and synonymous with health and wellness throughout Asia.

“To have Bondi Vite on the Watsons shelves is a proud moment for our company, we’re looking forward to consumers across Singapore seeing the impact our high-potency range can have on their lives. 

“Singapore in particular is home to a highly active and health-conscious population and we feel that our products both now and into the future will resonate well with consumers there.

“People across Asia know and trust Watsons, they create an environment that continually sets the standards in health and wellness which aligns closely with our philosophy at Bondi Vite.

“With the current climate and COVID-19, that awareness of preventative health products will only increase and we feel Bondi Vite’s range can support a wide-range of consumers.”

Managing Director of Watson’s Singapore, Irene Lau was excited to be exclusively stocking Bondi Vite.

“We are proud to be the exclusive retailer for Bondi Vite – a true blue Australian vitamin brand that is widely trusted and consumed by not just the general consumers, but the most elite sporting professionals and millennials. 

“Known for quality ingredients, we are confident that the wide range of Bondi Vite products available at Watsons physical and online stores would be a hit with Watsons consumers.”

This latest milestone for one of Australia’s fastest-growing vitamin start-ups is just the beginning, added Fitzpatrick.

“Reaching an agreement with Watsons to be our exclusive pharmacy retailer has been a truly important step for Bondi Vite,” Fitzpatrick added.

“Whilst this is about providing our high-potency formula direct to Singapore, we see the opportunities that present itself through the many countries in which Watsons operate.

“They understand our company vision and are excited by our product range and association with one of Australia’s most iconic locations in Bondi.

“It’s an exciting start to the next chapter of our company.”

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